"Do simple things well. It sounds easy, but it’s really hard. Get rid of dysfunctional politics. You can see how that has tormented large American companies, like the auto industry. Let outliers into your organization; welcome diversity. The fact is, Steve Jobs couldn’t get hired in most American companies, much less be the CEO. He couldn’t pass through the interview screens. Stay curious. Cultivate peripheral vision in your organization. Learn how to reframe your own offerings by looking both broadly and deeply across other industries. Recognize what you don’t know and find others who know more than you. Build a team at the top that has real power and talent. And don’t underestimate the power of strong cultural control. Find a way to create the old-fashioned unity of purpose."
- Stanford Professor Bob Sutton talks about the practical business lessons exuded by Apple and Steve Jobs. Excerpt from our recent cover story “The Apple Effect: How Steve Jobs & Co. won over the world.”
Stanford Professor Bob Sutton, on the structure of Apple that defies many business norms.
READ: The Apple Effect